Do you dream of becoming a
TV PERSONALITY?
Then this is the perfect platform to kickstart your career in the limelight.
What is SterStatus?
SterStatus is more than a competition — it is a personal and professional development platform designed to equip contestants with real-world skills that last far beyond the spotlight.
While the world sees the glitz, glam, and luxury lifestyle, behind the scenes SterStatus focuses on building confident, capable individuals who know how to present themselves, communicate effectively, and manage their personal brand with purpose and integrity.
Contestants are trained not only to succeed in the entertainment industry, but also to thrive in everyday life — from understanding professionalism, discipline, and accountability, to mastering communication, self-presentation, and relationship building.
SterStatus places a strong emphasis on personal branding and strategic partnerships, teaching contestants how to grow their own brand while respectfully and professionally representing sponsors and collaborators. This balance is a critical life skill, whether on stage, on screen, in business, or in any professional environment.
Through expert-led workshops, mentorship, and group training sessions, contestants are equipped with practical tools, industry insight, and personal confidence. The goal is empowerment — ensuring that every contestant walks away stronger, more informed, and more prepared for future opportunities, whether they win the title or not.
SterStatus doesn’t just create stars — it builds well-rounded individuals ready for life, business, and the entertainment world.
A message from Annelie
Wat my deur die jaar dra, is in die eerste plek my geloof, my doelgerigtheid en my diep wete dat elke seisoen van die lewe ’n mens iets kom leer. Ek glo dat daar in elke hoogtepunt én elke uitdaging ’n les opgesluit lê. Iets wat jou vorm, jou sterker maak en jou voorberei vir dit wat nog voorlê. Dit is juis daardie wete wat my aan die gang hou: dat niks verniet is nie, en dat elke ervaring deel is van ’n groter doel.
Ek word ook deur die jaar gedra deur die passie om ’n verskil te maak in ander se lewens. Of dit nou is deur ’n woord van bemoediging, deur my eie storie te deel, of deur net eg en opreg teenoor ander te wees. Ek glo dat ons almal die vermoë het om lig te bring waar daar dalk onsekerheid, seer of twyfel is. Vir my gaan dit nie net daaroor om self te groei nie, maar ook om ander saam met my op te lig en te herinner aan hul waarde, hul potensiaal en hul krag.
Daar is tye in ’n jaar wat mens moeg raak, onseker voel of wonder of jy sterk genoeg is vir alles wat van jou gevra word. Maar juis in daardie oomblikke leer ek om vas te hou aan hoop, dankbaarheid en selfrefleksie. Ek herinner myself dan daaraan dat groei nie altyd gemaklik is nie, maar altyd nodig is. Een van die grootste waarhede waarvolgens ek leef, is: “If you don’t change it, you are choosing it.” Daardie woorde herinner my dat ons nie altyd beheer het oor alles wat met ons gebeur nie, maar dat ons wel verantwoordelikheid kan neem vir wat ons toelaat, wat ons dra en wat ons besluit om te verander.
Wat ek graag wil oordra, is dat elke vrou waardevol is, dat elke persoon ’n doel het, en dat ware krag nie altyd in groot oomblikke lê nie, maar dikwels in die stille besluit om nie op te gee nie. Ek wil hoop oordra aan die vrou wat dalk twyfel in haarself, moed aan die een wat deur ’n moeilike seisoen gaan, en inspirasie aan die een wat weet daar is meer vir haar, maar nog die moed bymekaarmaak om dit te gryp.
Ek wil ook oordra dat egtheid belangrik is. In ’n wêreld waar mense dikwels voel hulle moet voorgee, perfek wees of aan almal se verwagtinge voldoen, wil ek ’n herinnering wees dat daar soveel krag lê in net jouself wees. Jou storie, jou stem, jou pad en selfs jou seerkry het waarde. Dit is dikwels juis deur ons uitdagings dat ons die mooiste dele van onsself ontdek.
As ek iets in hierdie jaar en in elke platform wat ek ontvang wil nalaat, is dit die boodskap dat groei moontlik is, verandering moontlik is, en dat jy nie vas hoef te bly in ’n plek wat nie meer goed is vir jou nie. Jy het die vermoë om op te staan, te kies, te groei en met oortuiging vorentoe te beweeg. Ek wil hê mense moet wegstap met die wete dat hulle genoeg is, dat hulle dieper as hul omstandighede is, en dat daar altyd hoop is vir ’n nuwe begin.
Watch Season 6 of SterStatus Now
Subscribe to our channel for weekly episodes and great extra content.
SterStatus Season 6
- Sterstatus Season 5 - EPS 01
- Sterstatus Season 5 - EPS 02
- Sterstatus Season 5 - EPS 03
- Sterstatus Season 5 - EPS 04
- Sterstatus Season 5 - EPS 05
- Sterstatus Season 5 - EPS 06
- Sterstatus Season 5 - EPS 07
- Sterstatus Season 5 - EPS 08
- Sterstatus Season 5 - EPS 09
- Sterstatus Season 5 - EPS 10
- Sterstatus Season 5 - EPS 11
- Sterstatus Season 5 - EPS 12
- Sterstatus Season 5 - EPS 13
Preparing for the industry, and beyond
SterStatus is built on the belief that every woman deserves the opportunity to grow, be seen, and step confidently into her potential — no matter her background or stage of life.
More than a competition, SterStatus is a transformative journey of self-discovery, personal growth, and empowerment. Through engaging workshops, experienced mentors, practical tools, and industry-relevant challenges, participants are guided to develop confidence, refine their skills, and unlock abilities they may not even realise they have.
SterStatus is not only about creating opportunities in the entertainment industry — it’s about equipping women with life skills that translate into everyday success: self-presentation, communication, professionalism, personal branding, and resilience.
Open to women between the ages of 20 and 50, SterStatus welcomes those who dream of the limelight as well as those seeking growth, direction, and renewed confidence. Whether your goal is television, media, business, or personal development, this platform is designed to meet you where you are and help you move forward.
By following your dream, you won’t walk the journey alone. We aim to support and empower each participant through meaningful training and strong brand alignment with respected role players in South Africa. Contestants are challenged to use the tools provided to maximise their potential and gain visibility in the right circles — creating opportunities that extend well beyond the competition itself.
SterStatus is where growth meets opportunity, and where women are equipped to shine — on screen and in life.
THE PRIZE PACKAGE
The winner of SterStatus will have the opportunity to host the next season of SterStatus on ETV along with a range of prizes from our sponsors.
SterStatus Season 1
SterStatus Season 2
SterStatus Season 3
Beyond the red carpet glamour and luxurious prize package, the platform of SterStatus is synonymous with giving back.
Charity Initiatives
Charity and community engagement are at the core of all that we do, so get ready to meet the people that make our work truly profound. From exciting fundraising events, to heart-warming visits, and adventures in awareness, at SterStatus, each of our initiatives matter.
What are we
looking for in a SterStatus winner?
The qualities we look for in our candidates is a talented individual that is driven, organised and self-motivated to work hard and use all the opportunities available to become successful. She is a confident woman, comfortable with speaking and a future influencer. During your reign, you will be spending lots of time engaging with sponsors, attending events, photoshoots and meeting and interacting with the right people across the board in the entertainment industry.
Our Charity winner needs to have a caring heart, she is compassionate and well organised. She fearlessly uses her voice for the charitable cause
Judges & Mentors
Meet the judges
Bianca Cosmo
Boundless in spirit and determined by nature, Bianca is adventurous at heart , constantly testing her limits through adrenaline-driven challenges that mirror her philosophy on life: growth lives beyond comfort. Her journey, however, is equally defined by resilience. Bianca Cosmo is the Founder and Owner of Blanché Collective (Pty) Ltd, a visionary brand space where the impossible becomes possible. A Top 30 Finalist for Mrs South Africa 2024, and an Alumni member, Bianca is widely recognised within the pageant and personal development industries. Bianca brings lived experience, discernment, and heart, empowering contestants to rise, not by proving themselves to the world, but by finally recognising their own power.
Liam van Vuuren
Sonet Luscombe
Sonet Luscombe grew up behind the scenes of a wedding venue, so creativity, performance, and people skills have been part of her world since she was 15. What started as a shy teenager learning the ropes turned into over a decade of experience in events, branding, and presentation.
Today, Sonet is the face of Makiti Wedding & Function Venue, driving its content, advertising, and digital presence. As a mom of three boys, she brings warmth, honesty, and real-world perspective to the Sterstatus Season 8 judging panel — always championing authenticity, growth, and true star quality.
SterStatus
Sponsors & Partners
We couldn’t begin to make a difference on this platform without our sponsors and partners. We are incredibly grateful to those listed below and the many others who have supported us over the years.
We are always open to new sponsors and partners to help us grow the program and our impact. If you think you or your organization might be able to help, we’d love to chat!
Follow the SterStatus journey
About Us
SterStatus empowers women to realize their ambition and build self-confidence, acting as a catalyst for future success. The SterStatus community is a sisterhood that is committed to uplifting and empowering one another.
Contact Us
- info@sterstatus.co.za
- Karin Muller - 071 606 2088
- Talana Malherbe - 082 926 9409
Stay Connected
SterStatus Copyrights © 2026. All Right Reserved | Designed with love by Its Madness Design Studio | www.itsmadness.co.za